Love him or hate him, Conor McGregor is big news. He’s built his brand over many years, and he’s overcome many hurdles. He’s worked hard, reached the top…
Paranoid bosses think that working from home (WFH) is a big skive. Their employees could be doing anything, or maybe, not doing anything. Conversely, if you are visible,…
Back in the day, before the situation, dress-down Fridays were a real treat. It gave the day a bit of a different feel, punctuating the week and setting…
Do you work in technology and write copy? You might be guilty of over-complication. Don’t worry though, it’s incredibly common and easy to put right. Most techies over-complicate…
All writers need a catalyst, something to get the grey matter ticking. The little grain that sets off a stream of thoughts and ideas. We churn them round,…
Proofreading your own copy is nigh-on impossible. You can go over a document a hundred times and miss the blindingly obvious, we’ve all done it. According to this…
Have you ever considered the rhythm of your writing? The metre, the pattern of the stresses? If not, then you should. The right cadence will help you make…
Do you want to write engaging copy? Copy that people breeze through, that holds their attention? All you need to do is read it out loud and ask…