Category: Copywriting

Copywriting Tips and Tricks

Over-Complication: How to Fix A Techie’s #1 Writing Mistake

Do you work in technology and write copy? You might be guilty of over-complication. Don’t worry though, it’s incredibly common and easy to put right. Most techies over-complicate…

Proofreading Pain: 3 Smarter Ways to Review Your Content

Proofreading your own copy is nigh-on impossible. You can go over a document a hundred times and miss the blindingly obvious, we’ve all done it. According to this…

How You Can Use Rhythm to Write Memorable Copy

Have you ever considered the rhythm of your writing? The metre, the pattern of the stresses? If not, then you should. The right cadence will help you make…

The Trick to Engaging Copy – Read Out Loud and Ask Yourself this…

Do you want to write engaging copy? Copy that people breeze through, that holds their attention? All you need to do is read it out loud and ask…