Category: Copywriting
Copywriting Tips and Tricks
Do you work in technology and write copy? You might be guilty of over-complication. Don’t worry though, it’s incredibly common and easy to put right. Most techies over-complicate…
Proofreading your own copy is nigh-on impossible. You can go over a document a hundred times and miss the blindingly obvious, we’ve all done it. According to this…
Have you ever considered the rhythm of your writing? The metre, the pattern of the stresses? If not, then you should. The right cadence will help you make…
Do you want to write engaging copy? Copy that people breeze through, that holds their attention? All you need to do is read it out loud and ask…