Love him or hate him, Conor McGregor is big news. He’s built his brand over many years, and he’s overcome many hurdles. He’s worked hard, reached the top of his sport, and has become the most famous MMA fighter of all time. But how does he tie into software testing? Well, it’s all about reputation.

What Does McGregor Represent?

Is it success? His obvious hard work, ability, commitment? Do you think of his charitable work, or that he spent years risking his health to provide entertainment?

No, to most people, Conor McGregor represents grandstanding and failure.

Rightly or wrongly, Conor ‘Notorious’ McGregor isn’t known for all his positives. He is known as an arrogant loudmouth who didn’t live up to his own hype.

Software Testing & Your Reputation

If your software crashes, you too will become Notorious. Your customers will remember your one failure and forget all your successes. If your software crashes, your hard-earned reputation will be forever tarnished.

Software testing is the best way to avoid software crashes. The best way to protect your image.

You’ve Worked Hard to Build Your Reputation

Just like Conor McGregor, you and your organisation have worked like crazy behind the scenes. You’ve spent years building your customer base, providing a great service, investing in your people, supporting the community, giving to good causes…

Your customers won’t care about any of that if you let them down.

You Want to Let The World Know How Great You Are.

Just like Conor McGregor, you’ve built up your own image. You’ve told the world how great you are.

Maybe you advertise on TV, Radio or the Internet. You might put out case studies and white papers (I can help with that by the way). It could be via tweets or LinkedIn posts.

Customers Will Remember Your Failure

The more you shout about your successes, the more people will remember your failures.

If your software crashes, people will forget all the positives. It doesn’t matter how long or how severe your outage was. If you crash, the cat is out of the bag.

All that work you’ve done to promote your brand will backfire. You’ll become notorious. There is definitely such a thing as bad publicity.

Protect Your Reputation with Software Testing

Realistically, Software testing is the only way to avoid software crashes and protect your reputation. It might slow things down a little, but any minor delay really is worth it.

Take Software Testing Seriously – Don’t end up like Conor McGregor